Maggie Schear is a Managing Director at BrightHouse, based in Cincinnati. She joined BrightHouse in 2010 and has since led purpose articulation and activation projects for some of the world’s biggest brands, leveraging purpose to drive transformative impact in company culture, to align and elevate strategy, and to craft distinctive and emotionally resonant brand strategy.
Maggie has experience helping senior leaders excavate and activate purpose across a variety of industries, including consumer packaged goods, retail, food and beverage, financial services, professional services, consumer durables, and healthcare. Her functional expertise includes development of purpose-based brand strategy and organizational transformation.
She received her Bachelor’s of Science in Commerce from the McIntire School of Commerce at the University of Virginia. She graduated with distinction, earning concentrations in international business and marketing.
Maggie lives in Cincinnati with her husband, daughter, and a very lazy spaniel. She is an outdoor enthusiast, adventure traveler, and avid reader.