Joey Reiman

Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is Founder of BrightHouse, a company whose sole purpose is to bring greater purpose to the world of business.

Reiman has emerged as the subject matter expert in the area of purpose-inspired leadership, marketing and innovation. His breakthrough purpose methodology and frameworks have been adopted by the likes of the The Boston Consulting Group, Procter & Gamble, The Coca-Cola Company, McDonald’s, KPMG, and many other Fortune 500 companies across the globe.

As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow’s executives his revolutionary theories and applications for purpose-inspired profit. Reiman’s newest book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, has been named by The News & Observer as one of the top 25 books for Corporate America.

Reiman is a frequent marketing and branding guest expert on CNN, and is a monthly columnist for BE Magazine, created by Mahatma Gandhi’s grandson, Arun Gandhi. World-renowned Professor Philip Kotler calls Reiman, “The Moses of Marketing”. Winner of hundreds of awards, including the Cannes Lion and Corporate Marketing Leader of the Year, Reiman says his greatest accolade is his self-proclaimed title of famillionaire, a person whose real wealth is in his family.

To join the conversation with Joey, visit, follow @JoeyReiman using #TalkPurpose and connect with him on LinkedIn.