Brad White is Chief Operating Officer at BrightHouse. He specializes in helping large, global organizations thrive by developing and implementing growth strategies.
Brad began his consulting career at The Boston Consulting Group (BCG). Then he co-founded a marketing strategy and innovation consulting firm that was acquired by Prophet Brand Strategy, a global growth consultancy. At Prophet, Brad led the US South region, the Atlanta office and the global Associate Development Team. He was also a member of the innovation leadership team and the healthcare and consumer practices. He has industry expertise in healthcare, consumer goods, retail, telecom, insurance, food and beverage, and travel and tourism.
Brad was recognized as the American Marketing Association’s Atlanta Marketer of the Year. He is a writer and frequent speaker on innovation leadership and also serves on the Executive Committee of the Product Development and Management Association’s Board of Directors.