Brad Kaplan

Brad Kaplan, BrightHouse

Brad Kaplan is a Managing Director in the Atlanta office of BrightHouse. He joined BrightHouse in 2018.


Brad Kaplan is a Managing Director in the Atlanta office of BrightHouse. Brad has spent the past two decades in strategic consulting and brand management, starting off in the glamorous world of CPG (and, by glamorous, he means laundry detergent), heading to California to ride the internet boom (Yahoo!), then working with Fortune 500 clients across countless industries to harness the power of strategic branding and marketing.

Brad has consulted both independently and with leading firms, most recently the global branding consultancy Prophet, to help those countless clients grow and thrive in today’s rapidly evolving markets.

On the side, Brad has employed his storytelling skills as a food and drinks writer/critic in both print and digital media outlets in Atlanta and beyond. His wife and kids tolerate his avid appetites, and are more thankful for his skills popping popcorn or manning a Big Green Egg.

Brad has an MBA from Duke University’s Fuqua School of Business and a BA in the slightly less relevant but equally fun field of Art History from the University of Pennsylvania.

Connect with Brad on LinkedIn.



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