Ashley Grice

Ashley Grice, BrightHouse

Ashley Grice serves as CEO and a Managing Director of BrightHouse Consulting, a Boston Consulting Group (BCG) company. She joined BrightHouse in 2003 and rejoined BrightHouse in September 2017.


“There are a whole lot of things in this world of ours you haven’t started wondering about yet.”

–Roald Dahl, James and the Giant Peach

Ashley is a wonderer. She began her career at Cap Gemini Ernst & Young where she answered questions and questioned answers, also authoring one of the firm’s first digital strategies in healthcare. She parlayed this experience into work at digital strategy and development firm Genex, where she helped pioneer the digital marketing era by shepherding first movers including Acura, Ford, and Citibank, before returning to school to earn her MBA.

Afterwards, Ashley joined BrightHouse for the first time, fascinated by purpose and how it could radically transform organizations and people, challenge the way a company loves the world, and touch hearts by “hitting in the gut.” During her tenure to Chief Strategy Officer, she helped organizations including Delta Air Lines and The United Way uncover their “spark” and meaning. Her close partnership with Joey Reiman profoundly influenced her belief in wonder and unconventional thinking to disrupt industries and status quos.

Ashley later returned to Genex (now owned by Meredith Corp.) to once again pioneer digital spaces, leading large-scale digital development projects and companies’ first leaps into social media. Following Meredith, Ashley served as Chief Client Officer, North America of iris Worldwide, a global agency that works to uncover and translate a company’s passionate purpose into marketing and storytelling. Her clients included adidas, Lamborghini, Bentley, and Royal Dutch Shell. Five years and several award-winning concepts later, Ashley rejoined BrightHouse as its CEO, where she leads its growth in capabilities, size, and bold thinking.

Ashley holds her Bachelor of Arts from Princeton University, as well as a Masters of Public Health and a Master of Business Administration from Emory University. She lives in Atlanta with her husband, two children, and dog. Ashley is a poet and author of children’s books for each of her kids to help them keep their own childlike wonder alive. She loves rereading books to get previously unseen perspectives, and cites Roald Dahl, John Irving, Haruki Murakami, Stephen King, and Donna Tartt as her beloved authors. She can cut complex images and patterns from paper freehand, but cannot draw.

Connect with Ashley on LinkedIn.



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