BrightHouse is a BCG Company and a global creative consultancy.
We help organizations uncover their timeless purpose so they can grow their people, profits, and social impact.
Joey Reiman had a revelation that marketing and business could do more than change public perception, it could improve public life. So in 1995, he closed his ad agency and opened BrightHouse.
With the birth of BrightHouse, purpose created a whole new thinking methodology for organizations and revolutionary frameworks for leadership, marketing, and innovations — all in the service of helping business do better. What “better” means to BrightHouse is not just bigger profit, but also a greater number of people who profit from a more purposeful organization.
As a pioneer in the field of purpose, we have helped companies like Procter & Gamble, McDonald’s, KPMG, and American Express find a more meaningful role to play in the world.
In 2015, we became an independent business division of The Boston Consulting Group (BCG), a global management consulting firm. Together, we’re the only resource for full purpose-driven transformation. We offer clients a range of creative and strategic thinking — from insights, actions, branding, films, and more.