Mission is what your company does. Vision is where it’s going. Purpose is why it exists. Purpose is your organization’s distinct reason for being, and the positive impact you seek to make in the world. Get the whole story in Joey Reiman’s The Story of Purpose, the definitive manual for purpose-driven business, and watch our introduction to purpose below.
Once you have a purpose, you must bring it to life both internally and externally. Otherwise, purpose is little more than good intention. We developed a proprietary model for turning purpose into relationships based not only on loyalty, but also on love. It turns passion into profits.
Purpose-Driven Branding & Marketing
People are searching for meaning and will become advocates for brands that are not only reliable and trustworthy, but also stand for something bigger. This isn’t corporate social responsibility; it’s corporate social opportunity. This is how meaning makes money.
When purpose drives innovation, your products and services will be relevant, unexpected, and inspired. We bring together both our strategic and creative thinkers, as well as divergent subject matter experts we call luminaries, to come up with new ideas that serve the bottom line and society.
Culture & Values
If culture and values drive strategy and tactics, then what drives culture and values? Purpose. We use the lens of purpose within HR to turn compliant generic values into dynamic authentic language. When completed, everyone within the organization not only knows the values, they live them.
When a client wants to touch employees, customers, or consumers, we create a film that combines the rational with the emotional and moves people to tears, to joy, to action. See some of our purpose films here. Many of them can’t be shared publicly, but contact us if you’re interested in seeing more of our film work.