How Purpose Changed Paralympics Games

When BrightHouse opened nearly 20 years ago, bringing purpose to the 1996 Atlanta Paralympics Games was one of our first opportunities. On Sunday, November 9, 2014 our Founder and CEO Joey Reiman received the Triumph of the Spirit award at BlazeSport‘s Georgia Disability Sport Awards for his contribution to improving the lives of others. As we enter this season of Thanksgiving, here’s Joey on what the award means to him.


 It’s an honor to receive this award. But it’s not what you get that matters, it’s what you give. When BrightHouse had the opportunity to work with the Atlanta 1996 Paralympics Games, I learned these athletes were not disabled, they were superabled. So we created a campaign that isn’t supposed to make you cry. It’s supposed to make you dance.

The Olympics is where heroes are made, but the Paralympics is where heroes come. If these athletes can overcome the loss of a limb or cerebral palsy to become phenomenal athletes, then this campaign asks the rest of the world , “What’s your excuse?” I’m humbled when I hear others say this campaign helped change the perception of disability in the United States and around the world forever. There are no hopeless bodies, only hopeless hearts.

Every day, we strive to bring light to every person and every organization we work with. The Paralympics Games is a great example of how living with purpose illuminates our lives. Together, we can make the world brighter.


For more on how purpose can inspire an organization, pick up a copy of Joey’s book, The Story of Purpose. For the latest purpose-driven insights, subscribe to BrightHouse’s blog and follow us on Twitter.

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