Power of Purpose [Infographic]

You may know that purpose drives people. But did you know it also drives profits?


Sure, 79% of employees who work for purpose-driven companies like P&G, General Mills, and SunTrust Bank say they love their jobs. And 91% of consumers around the globe would rather buy from a brand that supports positive impact than from one that doesn’t. But what about profits? The numbers are even better. Purpose-led companies see shareholder returns of 1,681% vs. the S&P’s 118% over 15 years. Everyone has a light inside. Only purpose can brighten lives and the bottom line.

Power of Purpose Infographic BrightHouse

For more examples of purpose in action, head on over to our case studies and our Pinterest board.

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