BrightHouse Pictures

BrightHouse is a global idea consultancy that harnesses purpose to grow people and profits. In fact, it was here at BrightHouse that purpose and Ideation were born.

Now, there's a global purpose movement because we know purpose-driven companies provided returns of 1025% over the last ten years, compared to 122% for the S&P 500 and 316% for the firms featured in the bestselling book, Good to Great. Read more...

Some call purpose CSR consulting, cause marketing or higher ideals branding. Some call it purpose branding or marketing. But purpose is not a tagline, and it can't be contained within a single department, program or campaign. Purpose drives your entire organization. It elevates and aligns brand strategy, innovation, leadership and company culture.

There are a lot of companies out there saying they do what we do. But they don't. BrightHouse originated purpose theory and built a global idea consultancy, with proprietary frameworks, models and measures over nearly two decades. Only BrightHouse has done purpose work with Procter & Gamble, The Coca-Cola Company and McDonald's. And we activate purpose through an exclusive model that's brought our clients SKU increases of 64% within a year, revenue growth of 5 times the category average, and overall revenue growth from $450 million to $1.3 billion in eighteen months, all while making a positive impact on society and the planet.

There is no Purpose without passion and empathy. BrightHouse has been such a successful partner for us because they exuded a real passion and empathy for the purpose work. Best of all, now that we've begun our Purpose deployment we feel a lot of traction throughout the organization, which tells me we got it right. Mark Ketchum
CEO, Newell Rubbermaid